Internet and businesses online includes a huge collection of businesses ranging from blog designing, blog writing, online marketing, SEO work through websites formation, social networking websites, consultancy firms like marketing, financial help and online consultancy, digital information projects like questionnaires (FAQs) to online stores. Here I would like to give a briefing of online marketing and few aspects concerned to it. Online marketing, e-business or internet marketing is a relatively new, rapidly expanding and fundamentally important aspect of strategic implementation.
Indeed, in many organizations, it may be regarded as a functional aspect of strategy and certainly of the business model. E business is the automation of business processes of all types through electronic means that is internet technologies in more franked terms. This may be restricted to email or may extend to a fully featured website or an e-marketplace. Online marketing is different from ordinary business and brings six categories of generic benefit: costs are reduced, capability is increased, communications are improved, control is enhanced, customer service is improved and competitive advantage may be achieved depending on the competitor’s reaction.
Online marketing or e-business is always confused with e-commerce. Any transaction with an electronic process using internet technologies is e-business, while on the other spectrum, if there is financial transaction involved with the electronic process using internet technologies, it is e-commerce.
Now discussing some of the e-marketing basic requirements: own a website is the initial need, there on you need to develop positive and friendly links to other websites. Presence of email contacts on site, build impressive profiles of products or services search engines. Data warehousing to map customer needs that is FAQ`s, auto replies, built in call back facility and queries recording is essential. Moreover marketing mix is strengthened through online marketing in many ways.
Driven by competitive pressures, companies are employing online marketing for a variety of purposes: increase the revenue through optimal customer and partner management. Reduce costs; enhance channel efficiency and effectiveness, to gain visibility and to control and automate customer facing operations. In addition to this, it strengthens interactivity that is pull mechanism and push model. Intelligence and individualization (CRM, personalization) gets improved. Integration develops the greater ability to respond to customer needs. Independence of location is practiced that is global communication and accessibility to global markets without sales force. Technology has the capacity to transform businesses. Corporate and e-business strategies thus become complementary, each supporting and influencing the other.
The merge of social networking technology and business has caused an epic shift in working culture as a whole, especially when it comes to the new required levels of transparency in businesses. Enterprises are now obliged to be more interactive on a personal level with their customer, whether their customers are other businesses or the general public. The whole marketing monologue of a company now needs to be shifted to an ongoing dialogue with customers over a wholly public channel, moving the power straight into the realm of the consumers.
With such a strong demand for not only an online presence but an active, engaged, interactive, social and networking personality, how can a company find a balance between social networking for the benefit of their business and networking for the recreation of their employees? The fact is, social media means different things to different people, to some it is just a place to connect with friends, and to others it is a valuable tool through which to convey the personality of their business.
Inside the workplace, is the promotion of social networking as acceptable work activity really justifiable? Are your staff encourage to tweet, blog and update for the company, do you have one person solely dedicated to such tasks? Or is there a blanket ban on all forms of social media uses whilst on the clock? So the debate battles on… There are considerable doubts as to whether set rules that favour either opinion can be successfully monitored by managers or HR without sending the wrong messages to employees about work ethics and levels of expectation.
Opening up social media as a way of handling customer service is also causing a split of opinion, the combination of online platforms and cloud-based technology can provide intelligent solutions to small businesses who are struggling to handle the needs of customers. It allows them to cater for consumers who now want their questions answered and demands met around the clock; intense as this seems the insight into customers’ needs and most importantly; their wants, are the result of opening such channels, which many believe is very much worth the trade-off.
So, increasing numbers of SMEs are reaping the benefits of a good social networking policy, however it is very important to measure its effectiveness, no one policy is a right fit for all businesses, it must be adapted to meet your specific needs.
How do you reap the benefits of social networking? Social media platforms are hubs for promotions and giveaways, are you using them for this purpose? Are your security settings set to allow comments from everyone? Opening up work-orientated social media sights is one thing, actively trying to drive traffic there is another, the extended networking circles of employees are a good place to start, but potential and existing customers should be next on the list.
Many small businesses have adapted to using Facebook as a recruiting tool, believing that this medium allows them to locate the candidate with the best cultural fit for the company, plus someone who is naturally enthusiastic about the brand, which is always a place to good begin when searching for new-hires. Employing individuals who are already engaged with the company may benefit retention rates and improve customer service levels as a high engagement level is also linked to a strong belief in the objectives of the business.
If correctly managed, the amount of social media users alone is reason enough to allow social networking, the potential reach for a company is astronomical. If there is a solid policy in place then perhaps usage can be successfully managed in a way that would only do positive things for the business. On the flip-side, the method of actually implementing a blanket ban, regardless of the size of the HR department, is a considerable task to tackle. A sense of distrust would be immediately established when imposing stringent restrictions; this may affect retention rates as well as motivation levels if employees feel they are constantly monitored for social network activity as opposed to actual work productivity.
Irrespective of the decision, having a social media policy in place is paramount, so at least the boundaries (or lack of them) are clear from the start. This policy should clearly detail what the company considers to be fair usage of social networking and also guidelines about what distance needs to be maintained between the personal and professional when it comes to social media.
If you are operating and managing a business, it’s natural that you ensure that you are earning profits. If you don’t have profits, it means one thing – by tomorrow you will bid your business goodbye. This could be applicable to online business too. In this piece, you will be taken into the world of the Internet and business online where making profits can be done easily if you know the rules.
With profit as your ultimate goal in founding an online business, commitment is the key to achieve this. But, you have to know some techniques and methods that you could apply so that you can attain this goal in no time. For online entrepreneurs who plan to earn money while offering relevant information on various topics for free, there are still ways of earning money.
Firstly, you can sell advertising space on your website. To get the interest of advertisers, you have to make sure that the topics of your site are those that are also interesting to Internet users because advertisers believe that many visitors to the site can increase their chances of getting noticed.
Secondly, you can sell items on your website as a sideline for your real business. You can sell mugs, T-shirts and other items that bear your site’s logo. This auxiliary line could also help increase your profit.
Lastly, some visitors to the site may decide to give you money even though you don’t ask for it. Don’t refuse the donation because it can add up to your income and it’s their way of showing their appreciation for offering them the right information that they need. But, you should not rely on this because your income is quite uncertain with this approach.
Meanwhile, if your business is selling specific items online, you can promote what you are selling by submitting articles containing the right keywords so that Internet users will be able to be led to your website and they may become interested to try and buy what you offer. This way, all of the opportunities offered by the Internet and business online, which include profits and further expansion, will be utilized to the fullest.
The advent of new technologies paved the way for the establishment of different forms of businesses. The Internet and business online can be your ticket to success, especially if you will work hard and will focus on what your business will be doing two to three years from now. If this is your long-term goal, then you are sure that you will be earning profits because your business thrives. Confidence and guts could also play important roles in the success of a business.
Aside from generating profits, another factor that you should be sure of is your enjoyment of what you are doing. As an entrepreneur, you need to know whether you will be happy with the chosen field of your business enterprise.
Advancements in technology have opened up a whole new way for people to do business. Now, it is possible to launch an international business with just the click of a mouse. The word eCommerce is becoming more and more popular. You may have already heard this word but you are not really sure what it means.
eCommerce is a word that simply refers to doing business online. There are many ways that people do business. What are some business transactions that you do in the physical world? You go to the bank to deposit money, you visit stores to purchase items, you eat at a restaurant and pay for your food. These are just some of the things that represent business transactions.
One business may transact with another business. They can either exchange services or purchase items from each other. Businesses usually send invoices which indicate the amount that they need to collect. However, they do not expect to be paid upfront. They usually set dates when payments have to be made.
For online businesses, transactions are done pretty much the same way as they are done in the physical world. Various technologies are used to bring everything together. eCommerce is becoming very popular because it offers convenience and speed, and a large network of individuals and businesses are using this method.
The more customers a business attracts, the more successful it can become. Now that people use the Internet not just for searching information but making purchases as well, a lot of businesses are using this avenue for improving their sales. However, new businesses have to gain their customer’s trust first. This can only be done by carefully studying the intricacies of starting an online business.
eCommerce is the main source of income for businesses that are purely online. However, for offline businesses, eCommerce is another way to expand their customer base. This method allows businesses to offer their products globally. The Internet offers businesses a wide range of potential customers coming different various niches.
The benefits that eCommerce can offer is sure to make you rush in on the trend. But before you do anything, make sure that you understand that doing business online is simple in theory. The actual implementation is harder than most people think it is. If you want to be successful, make sure that you do as much research as you can about eCommerce.
You need to have a good plan and strategy before you start an online business. Joining the eCommerce trend entails making a lot of important decisions. But do not despair as there are many resources available that can help you get started.
Do not take these resources for granted. Utilize them wisely as they can greatly help you as you do your online business. Resources range from those that will tell you how to set up your site to those that will help you successfully market your products.